Little White Lies Research

Little White Lies, what is it?
Little White Lies is a high end, internationally distributed film magazine. The content is split into 3 different acts. The first being the lead review, then there is a series of feature articles inspired by the film on the front cover, the final section is the reviews section which can also feature interviews from different directors and stars of the movies.

Who reads it?
There is a certain group of people who buy and read "Little White Lies". These are firstly men, aged between 25-35 who work in the creative industry. The magazine itself costs £6 per copy but many people buy it on subscription, this maintains the audience and shows that you have to have money to spare to buy the magazine or be dedicated to the content. The readers of the magazine will be very different to the audience of our short film, this is because our target audience is both sexes aged between 15-19.

I Thought I Told You To Shut Up Film Poster Analysis

 

The short film poster is done a bit differently to many other film posters i have seen, this one contains no imagery only illustrations this give the angry looking milkman on the cover of the poster a very comedic edge as it is drawn in an almost cartoonistic style, the largest name on the front of this poster is the narrator, Jonathan Demme. the cartoon milkman on the front is not the main character of the documentary, but the focus point. there is no tagline however i believe the title in itself has that blunt cleverness to it, properties of a tagline. the illustration style on the poster is continued through into the short film, linking the two and creating some really cool animation. the title is in large bubbly black font at the top of the poster, it is a textured font which gives it some age, the look of the milkman and his van show the audience that the illustrations are not set in our time frame but perhaps a couple of decades ago. the billing block at the bottom of the page is done in a different font to the title however looks and works well as a billing block, beneath of it are the production companies such as milkman productions 2015, Bellmedia, BravoFACTUAL and La Rue. next to these is the website www.itoldyoutoshutup.com. i really enjoy the overall layout of the poster from text to image, hte large title at the top is shown above some very effective illustrations in both the foreground and background of the image, and some more condensed info-graphic text at the bottom of the page ties the needed information into the poster.

The 414's film poster analysis

The 414's: The Original Teenage Hackers

The film poster for the 414s is a dark poster with bold lighter font displaying the titles and actors names etc. the actors names are displayed on the bottom of the poster, the fact the actors names are noticeably smaller than most of the other font sizes on the poster tells the audience that the actors are not very well known. above the title is a sun dance film awards sticker showing it has made its way to winning a sun dance award, this tells the audience that although the actors are not very well known the actual short film must be very good as it has won awards. the main chunk of text 'The 414's' is placed over a dark black background meant to be shadow, this makes the title stand out especially in the colour chosen, the style of the text is almost a metal chrome that is slightly aged, this fits in with the time frame of the movie as from what the imagery on the poster is telling us it is set in the 80s, we can tell this from the style of clothes the man in the picture is wearing but also from the props the old style t.v and phone and the newspaper clipping up on the wall shows latest news story's such as 'details emerge on raids into US computers'. The tagline for the movie is 'change your passwords.' this not only links in with the title 'teenage hackers' but also fits in with the imagery on the poster with computers and keyboards. The website is displayed on the bottom of the poster www.the414s.com. there are no critics comments at all on the poster, this helps with the look of the poster as it is an aesthetic poster and looks very nice, more text would clutter the image, however critics comments would help to give the viewer of the poster a better idea of the quality of the film.

"Dreams of a life" Film Poster Analysis

"Dreams of a life" is a low budget British film,
The overall colour of the film poster is very dark. It is mainly dark grey, with the only light being what is coming through the window. The dark colour theme really co insides with the tag line "If you went missing...would anyone come looking" as this is a pretty dark sentence and a representation about what is coming in the film.The main image features a woman standing up in what looks like a flat, looking out of a window. The camera is shooting from behind and with the lighting coming from the front the woman is pretty much just a silhouette. Through the props we can see that the inside of the flat, presumably hers, is quite dismal.The only things we can see lying round are some house plants, it has a very clinical feel to it. The woman is standing looking out the window down onto what looks vaguely like a town/city. The way the bright light is coming through the window signals how much better life outside is. It is much happier and maybe the woman is idealising it. This may give some clues about what is to come in the narrative. However the main give away is the news paper clipping inserted at the bottom left hand corner. It has a headline stating "Woman dead in flat for 3 years". This really gives away what the film is about as you can link the woman in the main image to the newspaper clipping. 

The layout of the poster is very simple, with the main image taking up the whole of the background. There are some reviews on the left hand side but they are fairly small and don't disrupt the main picture. The title takes the centre is a very plain font, I would say it looks like a font you would typically see on a "Rom-Com". However from having the newspaper clipping on the poster it reminds me of what you would see in a news paper, sort of a "Times New Roman" type font.

The genre of the film is represented by the title, tag line and main image. To me it say that it is a thriller documentary. This is because the thriller part coming from the newspaper clipping and dark colours. The fact that it is about a death instantly tells us the genre. The documentary comes again from the newspaper clipping, it is a real clipping and that tells us that it has actually happened in real life. 

"The story of Ginger and Snapper" Short film Poster analysis

The layout of this film poster is very organised and symmetrical. The title is in the centre toward the top. The font is very simple and it is all in capital letters. The names "Ginger" and "Snapper" are much larger than the rest of the title. This is probably because they are the main characters who also feature in the main image. Also is kind of at a bend outwards making the two names stand out even more. The title is orange just like the rest of the poster but slightly lighter so it is easier to read. It doesn't give much away as much as the main image does, as the only thing its telling us is that we are going to find out the story of the two main characters. It could be something like how they met or what they do in the apocalypse.
The other text on the page is a tag line saying "Friendship is all you need in a zombie apocalypse..." This along with the main image is very telling of what the narrative is going to be. It gives of a very and light heated vibe and tells us that the overall feel of the film is going to be about something positive in a bad situation.

The main image is 2 cartoon characters one being a normal girl and the other, being what looks from the behind, a zombie. They are sat on the edge of a rooftop looking out over the distance at the skyline with the sun setting. Although we know the short film is about an apocalyptic world their body language and the overall colour tells us that it is not horror it is some sort of comedy. The zombie and human are holding hands which shows unity, they are friends and the zombie means no harm (unlike a lot of zombie themed films). The overall colour is very orangey toned. They are very warm and inviting colours, particularly the yellow in the sun. Yellows and oranges are usually conventional in a romance film, so although the tag line talks about friendship there may be something more but you have to watch the film to find out. The setting, looking out across the skyline, is also very romantic and very typical of what you would see on a normal non-animated film poster. There is nothing in the image that tells us anything bad is going to happen.

On this film poster there is the stars of the films names, this is unconventional for a short film as the actors are not well known and as the main point of a movie poster is to sell the film and entice people to watch them, therefore putting a random actors name would not serve the purpose of the product.

"Ghost Tour" Short film poster analysis

The layout of this poster is very distorted. The main image covers the whole of the film poster, it is a birds eye view of a room as if the ceiling has been taken off and someone is looking in. This image is at an angle and a shadow of a human is featured in the middle. All of the text is pushed to the top and bottom of the poster. The image definitely gives away what the short film is about. The dark candle-lit room partnered with the shadow tells us it is either a thriller or horror. Another feature which hints at the genre and plot is the tag line which says "We all have to go sometime." This tells us that death is involved, the fact that it is all in capital letters adds that extra sinister edge. The tag line matches the main title of the short film "Ghost Tour". The font of the title is quite and old fashioned looking font, it is fairly skinny but still look is bold on the page. It is a slightly off white -yellowy colour, it is the same colours as where the light hits the tiles on the floor in the main image.

There is the institutional block at the bottom just above the logo of the production company and the release date, all in the same font as all the other text. Having a release date it very unusual for a short film poster as they usually are released at a film festival and public viewing is staggered. 

The overall colours of the film poster are very dark, the outer edge is all black and dark browns and gets lighter towards the middle so its clear to see the shadow. All the furniture in the room is dark mahogany which is slightly red. The mixture of all the dark colours mixed with the red connoted death and evil. The colours on this poster are very important as you instantly know what genre the film is without reading the title or looking at the main image.

Due to the main image being a room with a shadow it is impossible to tell who the main characters are or what happens due to there being no body language or facial expressions to analyse. However this does create enigma, which is typical of a horror. We don't know who the shadow is off or where the room is, which leaves the audience asking questions and in turn hopefully making them watch the film. The mise en scene of the whole poster works really well to display the themes and genre of the movie with out giving too much away. The props used are all old fashioned looking, there is a chair and sofa set with a large lamp on a wooden unit. All the same reddish colour and look like they have come from an old gothic mansion. The composition of the shadow is very clever as it is the main thing you look at with out actually being that big.

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