Little White Lies Research

Little White Lies, what is it?
Little White Lies is a high end, internationally distributed film magazine. The content is split into 3 different acts. The first being the lead review, then there is a series of feature articles inspired by the film on the front cover, the final section is the reviews section which can also feature interviews from different directors and stars of the movies.

Who reads it?
There is a certain group of people who buy and read "Little White Lies". These are firstly men, aged between 25-35 who work in the creative industry. The magazine itself costs £6 per copy but many people buy it on subscription, this maintains the audience and shows that you have to have money to spare to buy the magazine or be dedicated to the content. The readers of the magazine will be very different to the audience of our short film, this is because our target audience is both sexes aged between 15-19.