Q2- How effective is the
combination of your main product and ancillary texts?
When creating our short film
we also had multiple ancillary products which would be used in the real
commercial world to market a film, these were a film poster and a Little White
Lies review. The combination of this would be successful in a campaign to
market our short film to the intended demographic which was 15-19 year olds of
both genders we done this through designing each part to entice this group of
people.
Our Film Poster
The whole point of a film
poster is to attract your target audience and to give them a taster of what the
film is about while not giving too much away. The film poster is the publics
first impression of the film and it is displayed all around the country (or for
bigger feature films, globally). We had to plan what we were going to include
in the poster and what images we were going to put on the front. To do this we
researched other short film posters to see what the conventions are for similar
films. Feature length films usually targeted as many people as possible to
build as wider audience as possible. We were creating a short film independently
so we wouldn’t be able to access the same resources as big productions could.
When releasing a film, production companies make film posters to build a brand.
There are always similarities between the two and feature films also release a
trailer where again, they have similarities. This is so the audience make those
links and the film sticks in their mind an example of this is the typography of
the title. These would be all be the same weather on the poster, trailer or the
film itself.
On our poster we had to pay
careful attention to what was on our poster to make sure it provoked interest
and told the perspective audience what the film was about while still withholding
a bit of enigma. We decided to put an image of each character on the poster and
they were reflected off of each other. This gives a clue about the mirrored
aspect of the plot and adds an interesting look to the poster to stand out
amongst the rest. Our plan was for the target audience to focus their attention
on our poster and wonder why they are reflected as well as the title “Mirror”.
We put on a subtle filter over the whole thing which the audience could
possibly relate to what an old mirror looks like, which was the effect we were
aiming to create.
Our Film Review
When creating our Little
White Lies review we had to detach ourselves from what it would be like in the
real world as in reality we wouldn’t have any control or say in what they would
write about our film and we had to write it ourselves. Little White Lies is a
very professional magazine which has a demographic of typically men aged between
25-35 who are film fanatics or work in the creative industry. This means that the
demographic of the magazine does not match the target audience of our short
film however because of the genre of thriller/mystery it could create some interest
for older viewers. However the magazine is stocked in multiple shops around the
country including Urban Outfitters, which is a shop which targets the same age
group as our short film does.
Having a Little White Lies
review is very good for our marketing and advertising because of the professional
feel it has they wouldn’t slate a film they try to tell it how it is and build
up a fair picture of what the film is like. Also because of the types of people
who read the magazine (the film enthusiasts) they may watch the film anyway if
it got a good review. They also use an image from the film which gives a taster
of the plot and describes the plot. The review also includes a rating in three
different aspects.
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